SEO power tools will help you diagnose technical concerns of your website and optimize your website.

IIS SEO Toolkit:

It is a free tool kit that would give you an overview of your site’s performance. It helps in analyzing the SEO aspects like structure, content and URLs for search engines. This tool also clearly points out whether your title is too long, or a page is broken. It also presents errors or items that need special attention with a red x, so it makes the job easy to see the issues you need to correct.

Majestic SEO:

This tool offers a strong set of link tools that helps you analyze and track any domain in detail. Their Site Explorer tool lets you dive down into any URL.

The Keyword Checker tool lets you search Majestic SEO for a keyword or phrase for how many times it appears; also it provides you with the search volume that is based on organic data primarily. The Backlink History tool allows SEO professionals to find the number of backlinks given to a domain, subdomain, or URL.

Screaming Frog:

It is an SEO tool that helps to download and install on your Mac or PC.

This tool spiders things like CSS, links, and images from an SEO viewpoint. It will also demonstrate you issues like 302s, which you can swiftly share with your developers to fix. It also mediates in exporting things like Meta descriptions, page title and URLs to an excel document, in order to give you a better view.

Adobe Site Catalyst:

Analytic tools like Adobe Site Catalyst is a great tool in comparing your traffic flow over the years. It also keeps you aware of cyclical. This tool also helps you find the most lucrative funnels through a website and determines where the place that visitors are leaving your site is and how can you better optimizing for ‘stickiness.’

Google Webmaster Tools:

Heseltine strongly recommended getting this tool as not only is it FREE, but also lets you see how Google sees your site and can make you aware of site issues like 404 pages and if your site has been infected with malware. Heseltine also wrote a great overview on Google Webmaster Tools.

Google Analytics:

Google Analytics is a free tool that is extremely recommended as it shows you what are the various items that you should be aware of if you’re in online marketing. This tool will make you understand how your site is doing from a day-to-day, month-to-month and year-to-year perspective.

Bing Webmaster Tools:

It is a free tool that you would let you see how your site is performing from a Bing perspective.

Google Trends:

Google Trends is another free keyword research tool that lets you see what variations of a keyword or phrase is working well in search. It is also a great tool to let you plan the content.

SEO Tool Set:

This tool takes detailed look at your server header and can detect redirects as well as follows and points out issues relating to your site’s performance. It’s also a tool you can use if you wish to see how your competitor is doing.

You Get Signal:

You Get Signal help in finding out what your competitor is doing on their server.


HitWise gives you details within your ecosystem and also gives you keywords in your space. This is not a free tool.

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